GHM Enters Mid-Tier Segment with New Joint Venture Partnership to Launch Tin Hotels

GHM | August 25, 2016

SINGAPORE (August 25, 2016) — GHM has partnered with van de Bunt Partners in a milestone agreement to launch Tin Hotels, a mid-market brand of accommodations set to revolutionize the concept of lifestyle travel. The move into the mid-tier market by the luxury hotel operator was fueled by both the travel preferences in the dominant consumers' demographics, as well as by GHM's recognition of marrying relevance and its expertise in the current market situation. "We want to challenge the status quo and bring the pursuit of excellence and style to the mid-market tier. We will create hotels that are not merely places to stay, but functi...