Tina Markowitz
Why Hotels Shouldn’t Rely on ROAS to Measure the Success of a Campaign
Tina Markowitz | February 28, 2024
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Preparing Your Hotel for the Sunset of Google’s Universal Analytics
Tina Markowitz | July 20, 2022
By Tina Markowitz For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices, one that’s more private and adaptable. And yes: it really is that different! The transition is going to be difficult, as it’s not just the interface that’s changed. The entire product is evolving to keep up with our omnichannel times, focusing less on cookies and invasive trackers and more on holistic user journeys. Here’s a quick explainer on Google Analytics 4, and how your hotel needs to prepare. Itâ...
The End of Third-Party Cookies and What It Means for Your Hotel
Tina Markowitz | May 17, 2021
By Tina Markowitz Digital marketers are currently being faced with a once-unimaginable shift: the end of third-party cookies. Over the past few years, users have become more aware of how companies track their data, and they’ve started pushing back on an increasingly intrusive online experience. Regulators have even stepped in and enacted laws to protect users, including GDPR in Europe and the CCPA in California. At the same time, the rise of mobile has decreased the value of browser-based, desktop-focused cookies. As a result, marketers are scratching their heads as to how they will proceed. Meanwhile, experts are predicting that U....
Cendyn Appoints New Leadership for Project Management and Digital Marketing
Cendyn | February 17, 2020
February 17, 2020 – Boca Raton, FL – Cendyn, the leading innovator in CRM, sales and revenue strategy for the hospitality industry, announced today the appointment of Chandrah Raleigh as Vice President of Project Management and Tina Markowitz as Vice President, Digital Media & Analytics. Chandrah Raleigh, who has over 16 years’ experience in IT project management, will be responsible for leading Cendyn’s cross-functional project teams, accelerating excellence in key areas like speeding time to market, streamlining cross-organizational processes and providing clear visibility for all client stakeholders. Raleigh was most recentl...
