Tom Brown
10 Ways Hotel Groups Can Maximize Efficiency and Revenue
Tom Brown | October 25, 2024
Once a hotel brand or portfolio scales across multiple properties, its operations become more complex. It’s natural and it’s necessary. What’s unnecessary, however, is that the work for hoteliers exponentially increases. Although the management of hotel groups provides bonus challenges like centralized operations, brand consistency and heightened security, it also brings opportunities for bigger customer reach, economies of scale and more revenue. So how can you tap into the benefits of being a group without putting extra strain on your staff? Here are ten places to start. 1. Go cloud-native Challenge: On-premises solutions a...
Lessons From Gaming: What Can Hospitality Learn From Video Games?
Mews | July 11, 2024
Are you a PlayStation pro or a Nintendo novice? From consoles to PCs to phones, gaming is a multi-billion-dollar industry, with estimates valuing the worldwide market at around $350 billion. Even if your gaming experience doesn’t go beyond Pac Man or Candy Crush, there are still plenty of valuable takeaways from this innovative industry. Let’s look at how gaming can inspire us to greater hospitality – no cheat codes required. Ready, player one? The power of customization In the early 80s, games began to incorporate a radical new feature: customization. At first it was very simple: players could change their character’s name....
Lessons From the Euros: What Can Hospitality Learn From Football?
Tom Brown | June 3, 2024
By Tom Brown Football and hospitality have a lot in common. For a start, there’s their ubiquity. Wherever you are in the world, you’re never too far from someone kicking a football (yes, I’m talking about soccer); just like you’re never far from a hotel, hostel or long-stay lodging. Europe’s attention will be focused on Germany this month as Euro 2024 gets underway, which makes it a pertinent time to ask: what can hospitality learn from football? Value teamwork Football is a team sport. The same is true for hospitality. Let’s explore the metaphor. The most obvious part of a football team is the players on the pitch...
Six Ways to Empower Your Hotel Teams
Tom Brown | November 13, 2023
By Tom Brown An empowered team is a more effective team. They’re better engaged to help meet and exceed business goals and are more confident when interacting with guests. It’s clear, then, that team empowerment should be a goal for all hospitality businesses. The average number of employees per property dropped from 27 in 2019 to 16 in 2022. In an age of ongoing staffing issues, it’s more important than ever to maximize the potential of each department and encourage better engagement and happiness. There are a number of ways to empower your teams, and in most cases they’re a result of one thing: smart hotel technology. So le...
