How Digital Should the Communication With Guests Be?

Torsten Sabel | December 23, 2019

By Torsten Sabel If you check in at the Henn na Hotel in Sasebo, Japan, you will be greeted by a dinosaur. Transport robots take your luggage to the room and the door opens via facial recognition. In Cologne's Koncept Hotel, apart from housekeeping, you won't see any staff member either. Booking, check-in, opening the room door and check-out - everything is done via smartphone. Digitization Is Picking Up Speed Even though the management in Japan has already shut down more than half of the 243 robots again, it is clear that digitization has gained momentum in the hotel industry. But whether online check-in or digital guest maps - ma...