Analyzing Recovery: Total Room Inventory vs. STR Standard Methodology

STR | April 30, 2021

Occupancy has long been one of the key hotel performance metrics measured by STR. Reported on both a monthly and weekly basis, occupancy is easily calculated by dividing rooms sold (demand) by rooms available (supply), providing a straightforward representation of the percentage of rooms occupied during a given time period. However, even this traditional metric has not escaped the impacts of COVID-19. Voluntary and mandated hotel closures caused a fundamental shift in the way we record and report supply, and thus, a new hotel occupancy metric was born. The status quo In normal times, and in alignment with USALI guidelines, STR record...