These Are the OTAs People Are Talking About on and off Social Media

Engagement Labs | June 20, 2017

NEW YORK, NY (June 20, 2017) – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs' proprietary TotalSocial data, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth conversations. The analysis finds that the OTA category as a whole performs better in terms of offline (face-to-face conversations) as compared to online (social media). Also, the brands in the OTA categ...