Tourism After Lockdown
Tourism After Lockdown: Hotel Guests Expect Normal in the New Normal
STR | September 10, 2021
The Delta variant continues to disrupt the reopening of economies in many parts of the world and, indeed, some countries are grappling with previously unseen levels of infections. Consequently, a challenge with tourism right now is responding to the evolving needs of consumers. Vaccination progress has enabled international travel to restart in some countries, and after months of restrictions, many consumers have dusted off their passports to enjoy an eagerly awaited break. However, a key question remains: what are the needs and expectations of travelers as we adapt to coexisting with the virus? July 2021 research among a sample of global...
Tourism After Lockdown: A New Standard of Accommodation Preferences?
STR | August 31, 2021
Despite continued challenges due to the Delta variant, many countries around the world, thanks to successful vaccination programs, have started to relax travel restrictions and social distancing requirements. As a result, more travelers can now explore beyond their locality. But, as restrictions have relaxed and different parts of the world have become more accessible, what changes can be seen in consumer accommodation preferences? To answer this and other questions as COVID-19 continues to disrupt travel, STR’s Tourism Consumer Insights team has kept a close eye on tourism trends throughout the pandemic. In this recent wave of re...
Tourism After Lockdown: Current Travel Barriers
STR | August 19, 2021
Regions around the world continue to see increased pandemic-related challenges, with the situation varying greatly by country. Fortunately, more than 4.6 billion doses of coronavirus vaccines have been administered in more than 190 countries, providing the tourism and hospitality industry a much-needed confidence boost, especially during the current summer months. However, with the increase in cases in many parts of the world resulting in new and extended restrictions, as well as the emergence of new virus variants, predicting future travel demand remains challenging. Are the twists and turns of the COVID-19 pandemic continuing to infli...
Tourism After Lockdown: Temperature Check on Travel
STR | August 4, 2021
The prospects for a swift tourism recovery have been dealt a blow in recent months as the Delta variant has spread rapidly across many parts of the world. While vaccination rates have continued growing in most developed countries, rising COVID-19 cases have forced some governments to reimpose restrictions or, at the very least, slow plans for reopening their economies. With summer holiday season now upon us, there are growing calls for proof of vaccination and continued uncertainties around travel guidance and requirements in many parts of the world. With this in mind, STR set out to examine current attitudes among global travelers. An ...
Tourism After Lockdown: Guest Expectations Today and Tomorrow
STR | May 17, 2021
As vaccine programs continue across the world and we see warming attitudes toward travel alongside increased accommodation bookings, it is important to take stock and assess how the pandemic, and it’s resultant impact on consumer behavior, may leave an indelible mark on hospitality. COVID-19 has forced us to see the world differently. Previously the hustle and bustle of busy destinations sparked excitement for many travelers, but during the crisis, personal safety concerns and social distancing led to radically different perceptions of these types of destinations and experiences. The extent to which traveler perceptions and behavior w...
Tourism After Lockdown: Shifting Preferences by Accommodation Types
STR | May 5, 2021
Research late last year indicated that travelers’ accommodation preferences had been drastically impacted by the pandemic. However, there is now greater optimism for the eagerly awaited exit from the pandemic as vaccinations continue to expand and more parts of the world “reopen.” With more reason for optimism in the travel and tourism industry, we set out to examine if sentiment toward accommodation type had once again shifted. To better understand this issue and study everchanging attitudes towards travel, STR conducted a quantitative survey in February 2021 using its Traveler Panel. Accommodation winners and losers Overall,...
Tourism After Lockdown: Waiting for Business Travel to Return
STR | April 19, 2021
A strong return of leisure travel has created much cause for celebration during the early months of 2021. In the U.S., hotel room demand in March was the country’s highest level recorded since the start of the pandemic. To fully recover, however, the industry needs both leisure and the various segments of business travel to return. Will business travel return? To track evolving trends in the tourism and hospitality industry, and examine everchanging attitudes to travel, STR conducted a quantitative survey in February 2021 among 1,333 respondents from its Traveler Panel. In this latest installment of Tourism After Lockdown, ...
Tourism After Lockdown: The Long and Short of Long-Haul Travel
STR | April 13, 2021
Mass COVID-19 vaccination programs are underway across the globe and providing the tourism and hospitality industry a much-needed confidence boost following 12 months or so of seismic declines. However, with lockdowns still in place for some regions and the emergence of new virus variants, predicting future travel demand remains challenging. To track evolving consumer trends in the sector, and examine everchanging attitudes on travel, STR conducted a quantitative survey in February 2021 among 1,333 respondents from its Traveler Panel. In this first article of our latest Tourism After Lockdown series, we look at sentiment towards intern...
