tourism marketing
Tourism in Technicolour
PolyU’s School of Hotel and Tourism Management | April 30, 2021
Cartoons might just hold the key to attracting an important new niche in the tourism market, according to a pioneering recent study by Dr Mimi Li and Mr Yuhao Chen of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and their co-authors. With society’s increasing emphasis on family togetherness and bonding, especially through leisure activities, more families are travelling together than ever before. How can destination marketing be targeted to meet the needs of different generations? Focusing on child tourists, a growing yet remarkably understudied market, the researchers provide novel empirical e...
Tourism Tidbits: Making Memories/Selling Memories in a Time of Too Few Good Memories
Dr. Peter E. Tarlow | October 1, 2020
By Dr. Peter Tarlow Throughout the northern hemisphere, October begins to set the stage for the winter months. Its tourism leaders think about travel during the winter months and although they know that weather conditions might be harsh, there are many new opportunities for winter sports and holiday festivals. In the southern hemisphere October is a time to plan for summer and school vacations. Soon people will have more time for leisure and visitors from harsh northern climates consider warmer locations as a way to escape from the damp cold days of winter. Throughout much of the planet, autumn’s leaves turn the world into a sea ...
Tourism Tidbits: Developing a Tourism Marketing Plan in a Changing World – Part 2 of 2
Dr. Peter Tarlow | October 1, 2018
By Dr. Peter Tarlow As noted in part one of this two part series, the tourism industry lives in a dynamic environment. Tourism is dependent on economic conditions, on climate, on political conditions and on local issues such a health and security. In all of these cases, the tourism professional is often in a reactive rather than proactive position. This need to react may lead to certain levels of frustration and even inaction. Although it is rare that a tourism professional can change major economic or political trends, there is however much more that s/he can do to shape his or her part of the industry. Tourism Tidbits offers the follo...
National Travel Leaders: Keep ‘Choose Chicago’ Funded
U.S. Travel Association | June 29, 2015
WASHINGTON (June 29, 2015) - U.S. Travel Association President and CEO Roger Dow issued the following statement reacting to potential cuts in state funding for Choose Chicago, the organization charged with promoting the city as a travel destination: "The travel community nationwide is deeply alarmed and disappointed that the budget impasse in Springfield has resulted in the threatening of funding for Choose Chicago, the tourism marketing organization whose positive contributions to the economies and tax bases of both Chicago and the state of Illinois are absolutely beyond question. Choose Chicago is the MVP of ROI-letting its funding ...
Tourism Marketers Need to Better Understand Gen Z Consumers
MyTravelResearch.com | June 23, 2015
Sydney, 23 June 2015 - Travel and tourism entities need to adapt to the expectations of Gen Z - consumers in their teens - because Gen Z is unlike previous generations. According to Carolyn Childs, co-founder of MyTravelResearch.com, Gen Z members are 100% digital natives, born after 1995, who have grown up in an era of mobile devices and smartphones. They live in a world that is neither offline or online, but one seamless, interchangeable zone. They are multi-taskers with short attention spans. Marketers will therefore have a much better chance of reaching them if they 'game-ify' their offer. If marketers don't grab them quick with the...
