Tourism Satisfaction: Importance, Measurability & Impacts

Hospitality Insights | January 8, 2020

How should we measure tourism satisfaction for businesses and destinations? And what key factors should we consider when consuming tourism indices? These questions and more were covered at EHL’s 3rd Annual Hospitality Finance & Economics Research Conference, with keynote speaker Dr. Gang Li. As a hospitality business leader, or destination management professional, what do you need to know about tourism? Does it help you to know where tourists go most and how much money that adds to the economy? Maybe so, but the most important factors for your business are what pleases tourists the most and what makes them grow your business as sa...