Tourism Tidbits: Tips on Customer Service

Dr. Peter E. Tarlow | April 3, 2017

By Dr. Peter Tarlow No matter in what area of tourism you may be, the simple fact is that tourism is a customer-oriented business. Without customer service, not only your marketing will eventually fail, but also the business' viability will be in question. Good service is to tourism what oxygen is to the body. It is the lifeblood of how the industry works. Providing good customer service is often a challenge. Tourism, especially in its frontline positions, is hard work. Many of the frontline positions tend to receive only entry-level pay. The hours are long and neither the financial nor social-psychological awards are great. Often custo...