trademark hotel collection
Wyndham Adds to its Soft-Brand Trademark Hotel Collection in the U.S. with Nine New Properties
The Trademark Hotel Collection | April 4, 2018
PARSIPPANY, N.J., April 4, 2018--Raising the sought-after Trademark Hotel Collection flag at nine new U.S. destinations, hospitality giant Wyndham Hotel Group is ushering in more of its soft brand's unique hospitality flair coast to coast. The latest additions in New York City, California, Ohio, Utah, Louisiana, Nebraska and Vermont more than double the brand's U.S. portfolio to 15 hotels and more than 2,000 rooms. Launched last year, Trademark is a collection of upper-midscale-and-above hotels with fiercely independent spirit and individuality. It's the first soft brand geared to independent hoteliers with landmark three- a...
Wyndham Hotel Group Raises Trademark Hotel Collection Flag at Six Independent Hotels in the U.S.
Wyndham Hotel Group | October 31, 2017
PARSIPPANY, N.J., Oct. 31, 2017 -- Bolstering its portfolio of distinctive destinations across the U.S., hospitality powerhouse Wyndham Hotel Group is raising its Trademark Hotel Collection flag at six independent hotels in the U.S., introducing the soft brand to travelers in Southern California, upstate New York, Florida and North Dakota. With these newest additions, Trademark's global footprint expands to nearly 60 locations across four countries. Launched earlier this year, Trademark is a collection of upper-midscale-and-above hotels with fiercely independent spirit and individuality. It's the first soft brand geared to indep...
Shape-Shifting Soft-Brands – Trends and Popularity Talk
Frances Kiradjian | July 12, 2017
By Frances Kiradjian Wyndham Hotels' June launch of its Trademark Hotel Collection, a line of independently run three- and four-star properties, is the latest installment in a trend that has swept the hotel world and showing no signs of fading: the soft brand. But the shape-shifting creature that is the soft-brand has grown from those early low-stake experiments in which corporates tried their hand at masquerading in independents' clothing. Recent installments, like Trademark and Hilton's Tapestry Collection, show an increased confidence in the soft-brand concept, marketing their properties at to a luxury market and situating themselves...
