Consider Traditional Marketing To Differentiate Your Hotel

Larry Mogelonsky | October 26, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) When was the last time you took a serious look at a traditional advertising campaign, by which I mean print (newspapers and magazines), broadcast (radio and television) and outdoor (billboards, bus shelters, posters and so on)? Given that we are well into the digital age, you may be under the belief that advertising has moved exclusively into the online domain where automated programs such as Google Adwords, retargeting and SEO programs dominate. With traditional dissemination continuing to subside in perceived value year-over-year, many have come to rely solely on digital channels which al...