transient midscale segment
Marriott International Announces Expansion of the City Express by Marriott Brand Into the United States & Canada
Marriott International, Inc. | October 8, 2024
Today, Marriott International, Inc. (Nasdaq: MAR, “Marriott”) announced the expansion of the City Express by Marriott brand into the United States & Canada, marking the company’s entry into the affordable midscale transient segment in the region. Previously referred to as Project Mid-T by Marriott, this brand expansion is part of the company’s continued focus on strengthening its presence in the affordable midscale segment and offering regionally relevant lodging options for every trip purpose and every price point. “Since entering the affordable midscale space with the acquisition of City Express in the Ca...