SURVEY: Surprising Trends Among the Youngest Travelers as 47% of Americans Turn Toward Travel Agents to Book Their Holiday Travel

IBS SOFTWARE | December 12, 2023

ATLANTA, Dec. 12, 2023 -- As we head into the 2023 holiday season, U.S. travelers are making the most of their vacation planning despite inflationary pressures and rising debt rates. In a recent survey commissioned by IBS Software, a global leader of SaaS solutions to the travel industry, a record 47% of respondents are utilizing in-person or online travel agents (OTAs) to book their holiday trips due to convenience. Perhaps surprisingly is the younger generation's preference for traditional travel agents (38% of Millennials and Gen Z) given the group's well-documented preference for digital behaviors over analog. This is in stark contrast ...