Travel and Tourism analysis
Travel Brands Need to Use Social Media to Directly Engage With Younger Cohorts
GlobalData | March 3, 2022
With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resource into this space for faster outreach and connection, finds GlobalData, a leading data and analytics company. GlobalData’s Job Analytics Database reveals that there was a 175.8% increase in social media-related jobs in the travel and tourism industry from 2020 to 2021. This showcases that an increasing amount of travel companies have acknowledged the importance of social media for brand engagement and customer service. According to GlobalData, *30% of Gen Z ...
HEBS Digital Announces Rebrand to NextGuest Digital
NextGuest | June 4, 2019
The evolution of HEBS Digital to NextGuest Digital reflects the agency's place in the NextGuest ecosystem, a holistic solution for hoteliers that includes digital marketing, Customer Relationship Management (CRM), a technology innovations lab, and strategic consulting. NEW YORK (June 4, 2019) — HEBS Digital, the award-winning hospitality marketing firm that has pioneered book-direct strategies for hotels since 2001, announced that it is changing its name to NextGuest Digital, effective today. "The name change to NextGuest reflects our goal of helping hotels reach their 'next guest' by leveraging our next-generation innovations in ...
