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Travel Apps Will Play Key Role in Tourism Recovery

GlobalData | May 19, 2021

The desire for a ‘seamless’ travel experience will have heightened during COVID-19 with travelers searching for an easy-to-use platform, where they can be inspired and informed of where they can travel safely. COVID-19 has increased the race to deploy contactless processes, digital health passes and safely store customer data. Therefore, companies should be looking to re-model travel apps to more effectively service and manage the post-pandemic traveler, says GlobalData, a leading data and analytics company. The desire for contactless technology is strong among consumers globally as apps that typically use contactless payment allows co...

Travel Industry Apps and Websites Continue to Play Catch-Up With Digital Leaders in Other Industries

J.D. Power | November 20, 2019

COSTA MESA, Calif.--November 20, 2019--When it comes to customer satisfaction, many of the travel apps and websites created by legacy hotel, airline and rental car brands are lagging those of digital native online travel agencies (OTAs) and travel industry disruptors, such as Uber, Lyft and Airbnb. But that’s not all. According to the J.D. Power 2019 U.S. Travel App Satisfaction StudySM and the J.D. Power 2019 U.S. Travel Website Satisfaction StudySM, both released today, all travel industry websites—even those operated by digital natives—score substantially lower in customer satisfaction than do high-scoring websites in other industrie...

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