travel booking
SURVEY: Surprising Trends Among the Youngest Travelers as 47% of Americans Turn Toward Travel Agents to Book Their Holiday Travel
IBS SOFTWARE | December 12, 2023
ATLANTA, Dec. 12, 2023 -- As we head into the 2023 holiday season, U.S. travelers are making the most of their vacation planning despite inflationary pressures and rising debt rates. In a recent survey commissioned by IBS Software, a global leader of SaaS solutions to the travel industry, a record 47% of respondents are utilizing in-person or online travel agents (OTAs) to book their holiday trips due to convenience. Perhaps surprisingly is the younger generation's preference for traditional travel agents (38% of Millennials and Gen Z) given the group's well-documented preference for digital behaviors over analog. This is in stark contrast ...
Survey Reveals Consumers Are Splurging on Travel and Experiences Again After Years of Saving
5WPR | October 3, 2023
NEW YORK, Oct. 3, 2023 -- 5WPR, one of the largest independently-owned PR Firms in the U.S., reveals that 51% of American consumers tend to splurge and buy the best they can afford when thinking about making travel and experience purchases, compared to 38% of consumers who listed the category as a splurge in the agency's 2022 survey. "Since Q4 2022, consumers have reported a 13% increase in their interest to splurge rather than save on travel and experiences, indicating their appetite for travel has increased over the course of 2023, and going into 2024," said 5WPR Co-CEO, Dara A. Busch. "With travel heavily influenced by external facto...
