travel boom
The Experiential Travel Boom: The Big Summer Travel Trends for 2024
Ivana Johnston | May 23, 2024
By Ivana Johnston Even with the economy's ups and downs, travelers are spending more on experiences. They're going for bucket-list adventures that showcase their unique passions. This booming industry is expected to reach $1.6 trillion by the end of 2024! Airbnb is also stepping up its experience game with the announcement of its Summer 2024 Icons Program. This new initiative promises a collection of extraordinary experiences hosted by the biggest names in music, film, TV, art, sports, and much more. What's fueling this surge? It's the irresistible allure of adventure and novelty. According to a recent survey by GetYourGuide, 90% of tra...
The Year of the Great Recharge: Hilton Trends Report Reveals ‘Rest and Relaxation’ to Be Top Driver of Travel Decisions Across Generations in 2024
Hilton | October 5, 2023
MCLEAN, Va. – According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at...
