4 Ways That Hertz is Keeping a Finger on the Customer Pulse

EyeForTravel | September 10, 2015

In an increasingly connected and demanding world, established brands cannot afford to stand still. EyeforTravel's Pamela Whitby hears how car rental firm Hertz is staying on track. If you are travelling inbound from Rio to Miami for a four-day vacation do you want the hassle of getting a local SIM card or you want your car rental firm to throw 60 minutes telephone time a day into your contract. It's exactly this sort of service that Hertz is looking to provide its ever more demanding and connected customers. Says Brian Casebolt, Vice-President of Merchandising & Ancillary Revenue, Hertz: "Our goal is to provide our customers with a ...