travel experience
The Experiential Travel Boom: The Big Summer Travel Trends for 2024
Ivana Johnston | May 23, 2024
By Ivana Johnston Even with the economy's ups and downs, travelers are spending more on experiences. They're going for bucket-list adventures that showcase their unique passions. This booming industry is expected to reach $1.6 trillion by the end of 2024! Airbnb is also stepping up its experience game with the announcement of its Summer 2024 Icons Program. This new initiative promises a collection of extraordinary experiences hosted by the biggest names in music, film, TV, art, sports, and much more. What's fueling this surge? It's the irresistible allure of adventure and novelty. According to a recent survey by GetYourGuide, 90% of tra...
American Express Reveals 2024 Top Travel Trends
American Express | March 12, 2024
New York – March 12, 2024: American Express Travel® released its 2024 Global Travel Trends Report1 today, highlighting the inspiration and trends driving global travel bookings this year. The report, based on survey data from travelers in the United States, Australia, Canada, India, Japan, Mexico, and the United Kingdom, found that 84% of respondents plan to spend more or the same amount of money on travel in 2024 compared to last year. Additionally, 77% of respondents care more about having the right travel experience than about the cost of the trip. The four trends driving booking decisions are: For the Love of the Game: ...
Despite Ubiquity, Travel Apps and Websites Deliver Substandard User Experience, J.D. Power Finds
J.D. Power | October 17, 2023
TROY, Mich.: 17 Oct. 2023 — Travel apps and websites are heavily relied-upon digital tools used by travelers, containing everything from the QR codes used to board the plane to rental car location and digital hotel keys. Despite this critical role, according to the J.D. Power 2023 U.S. Travel App Satisfaction StudySM and the J.D. Power 2023 U.S. Travel Website Satisfaction Study,SM released today, travel industry apps and websites lag behind their counterparts in other industries1 where J.D. Power measures the digital user experience. The studies, which have been redesigned since J.D. Power’s last evaluation of travel industry apps...
Hilton Spotlights Travelers’ Changing Expectations as a Record Year of Travel Concludes
Hilton | November 14, 2022
2023 trends report reveals focus on frictionless travel, more engaging experiences, a sense of caring and enhanced wellness offerings MCLEAN, Va. – If 2022 was the year of the changed traveler, 2023 is the year of the evolved traveler. Today, Hilton released its 2023 trends report, The 2023 Traveler: Emerging Trends that are Innovating the Travel Experience, A Report from Hilton, which reveals the latest consumer expectations following a year when travelers showed up in record numbers. Based on a global survey and analysis of current travel trends, today’s travelers are looking for a balance of technological and human innovations...
Pent-Up Demand Ready to Be Unlocked as Travelers Hit the Road to Look for New Experiences
Expedia Group | May 18, 2021
SEATTLE--(May 18 2021)--Expedia Group reveals key insights shaping post-pandemic travel decisions, including emerging behaviors on searching and booking to new expectations on transportation and on-property experiences. The research, called “What Travelers Want in 2021,” surveyed 16,000 respondents in eight markets. The research was first launched in 2020 and tracks traveler preferences presenting new data year-over-year. Travel was put on hold in 2020 when the COVID-19 outbreak changed the plans of travelers all around the world. However, early this year, domestic and international searches began to increase. The desire for travel is ...
Luxury’s Next Competitor Is Not a Hotel
Larry and Adam Mogelonsky | February 10, 2021
By Larry and Adam Mogelonsky Every hotel property aspires to be luxury in one way or another, even as the word ‘luxury’ has become a bit overused in the past decade. As such, there are always new entrants testing out concepts and evolving various features, amenities or service offerings, all in an attempt to get one step ahead of the curve. The pandemic has, of course, shifted priorities but the pursuit of luxury still remains as a means of capturing guests’ hearts. Concurrent to this arms race amongst traditional hotels – and now also alternative accommodations – it is important that hospitality brands consider those accommod...
Is Your Hotel Selling Rooms or Experiences?
Kate Bielamowicz | May 8, 2018
By Kate Bielamowicz Selling "experiences" is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they're not focused on hotel rooms. They're motivated by the prospect of exciting experiences that chime with their personal interests. As a result, marketing efforts need to be pitched accordingly. When targeting people in the inspiration phase of travel, it's important not to try and sell them rooms and amenities. Instead, hotels should focus on promoting their destination and rewarding travel moments. How travel experiences influence the customer booking journey...
Hotels Create Sense of Place With Local Design
Chamberlin Public Relations | May 1, 2018
Travelers want a real sense of place when they stay in a hotel, and designers are doing their part to make sure guests feel completely immersed in a destination from the moment they arrive. Here are just a few notable hotels from historic to ultra-modern (and modern twists on historic properties) that are evoking destination in their design. Yotel The airline-inspired Yotel brand already has a solid presence in airports and in urban hubs alike. The New York property, opened in 2011, was designed in collaboration by Rockwell Group and Softroom, and blends the airport aesthetic with a distinctly Gotham vibe, starting with the façad...
