Comscore Sees Signs of Recovery in Travel Industry

Comscore | June 5, 2020

Visitation to Online Travel Agencies and Airline sites rose in May 2020 RESTON, Va., June 5, 2020  -- The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of recovery. According to data from Comscore Media Metrix, visits to travel sites during the five-week period between March 23, 2020 and April 26, 2020 were down as much as 70 percent versus early February 2020, as the coronavirus pandemic altered the global travel landscape. However, May 2...