travel influencer
Are Social Media Influencers Bad Travel Agents? [NEW Study]
Max Woolf | January 22, 2024
By Max Woolf Consider this: The “travel” hashtag on TikTok has amassed over 26.3M posts and 217.8B views. With those numbers, it’s no stretch to say that social media influencers have become the new crop of travel agents. But— While many provide valuable insights on destinations, attractions, and foods, this summer has seen a wave of backlash. Take, for instance, a woman who said that some people “deserve jail time” for glossing over the Amalfi Coast’s logistical hassles. So, we decided to reach out to 1,000+ Americans to gauge their perceptions of influencers in the context of travel advice. Scroll dow...
For Young Affluents, The Experience Really Is ‘Everything’
Matt Ferebee | May 25, 2023
By Matt Ferebee The world of leisure travel continues to change, particularly as it relates to younger affluent travelers. Raised on the internet and fed a steady stream of content via social media, these younger guests are seeking out travel that delivers what they have become so accustomed to online and on social: relevant content that is as immediate as it is immersive. In the context of hotels and resorts, that ‘content’ includes everything destination-related that a guest experiences before, during and after their stay. This desire to be surrounded by a more integrated, memorable experience is not, of course, a new expectation ...
