travel influencers
Hospitality Trends: How Are the Different Generations Traveling?
Tatyana Tsukanova | May 16, 2023
By Tatyana Tsukanova, Lionel Saul The hospitality and tourism industry has always come up with names to describe cohorts of travelers that share similar interests and behaviors. Sometimes those names follow the famous generation categorization, such as Millennial travelers and Gen Z travelers, or have more tailored-made definitions. Silent travel and its impact In the last decade, the impact of the generalization of smartphone usage has created a new category of travelers: silent travelers. This cohort has adopted mobile technology to enhance or even replace the conventional in-person service delivery that occurs in the hospitality ...
Global Survey: Travelers Want More Inclusive, Authentic Content on Social Media
Kimpton Hotels & Restaurants | December 6, 2022
San Francisco (December 6, 2022) – Today, Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers. Kimpton polled more than 4,000 people from Australia, Japan, the U.K. and the U.S. and found an overwhelming need for more authentic and varied travel content as well as a high demand for travel brands to do more to feature inclusive and diverse content creators and experiences. “At Kimpton we take pride in being a different type of hotel. Our foundi...
Getting the Most Out of Influencer Visits to Your Property
Sarah Segal | February 21, 2022
By Sarah Segal Influencer marketing can be a valuable means of reaching new audiences, but not every influencer will be a right fit for your property. If you’re going to go through the effort of hosting an influencer (and often a plus one or family) on the property, you should be confident they will showcase your hotel or resort in the best possible light. Here are a few guidelines to help you ramp up your hosting game. Destination - For starters, if you want to attract influencers, it's essential to make it a high-touch experience at the outset. Have a designated place for influencers to request a stay at your property. We ...
Social Media Madness Part Two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line
Dean Minett | March 6, 2018
By Dean Minett Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travelers love posting snapshots of their experiences on the road, hotels are a natural fit for this channel. Instead of interrupting people with blatant self-promotion, we can fly under the radar and advertise indirectly. A carefully curated Instagram star can post artful pictures of a hotel property and it's their endorsement that resonates with the audience, as opposed to the understanding it's a business deal. When done well, it feels natural and spontaneous. When people first starting doing it, you couldn't...
Are Top Travel “Influencers” All Influencing the Exact Same People?
Ryan Solutions | March 29, 2016
Working with travel influencers has become a powerful strategy to help destinations reach new eyes through authentic, trusted voices. But how much crossover is there between those voices? If you work with three influencers with 100,000 followers each, are you reaching 300,000 unique travelers or the same 100,000 three times? Here's what we found. The Goods To find our answer we analyzed the Twitter accounts of ten top travel influencers who each had about 100,000 followers. We then divided unique followers by total followers to find the unique reach rate for different sized groups of influencers. For example, if we were looking at t...
