travel intelligence
MMGY Global Acquires European Data Intelligence Firm TCI Research
MMGY Global | June 20, 2023
MMGY GLOBAL EXPANDS EUROPEAN OPERATIONS WITH BRUSSELS-BASED RESEARCH COMPANY MMGY Global, the world’s leading integrated travel and hospitality marketing firm, announced today that it has acquired TCI Research, a data intelligence group specializing in the travel, tourism and hospitality sectors. Now known as MMGY TCI Research, the organization further enhances MMGY Global’s travel intelligence capabilities while strategically expanding its European footprint with offices in Brussels and Paris. Founded in 2010 by industry veteran Olivier Henry-Biabaud, TCI Research now touts 1.2 million euros in annual net revenue as well as ...
Study: Travelers Care More About Customer Reviews Than Low Prices When Booking Hotels and Short-Term Rentals
Florida Atlantic University | November 12, 2020
BOCA RATON, Fla. (Nov. 12, 2020) – Operators of hotels and short-term rental properties looking to build back business hampered by the coronavirus pandemic shouldn’t worry about low prices as much as customer opinions, according to a new study by researchers at Florida Atlantic University and four other universities. When booking hotels and so-called peer-to-peer accommodations such as Airbnb, travelers are swayed more by customer reviews than complex discount strategies, the study found. Travelers selecting hotels tend to rely on the percentage of positive reviews, while the number of online reviews means more to people choosing Air...
MMGY Global Declares “Stretch Season” an Extension of Summer Travel Into Fall
MMGY Travel Intelligence | August 24, 2020
NEW YORK (August 24, 2020) – The tourism industry has been rapidly transforming and adapting as travel seasonality and consumer trip-planning behavior have changed due to the COVID-19 pandemic. MMGY Global – the world's leading integrated marketing company specializing in travel, tourism and hospitality – has identified an opportunity to help bolster the travel industry and help Americans get back lost vacation time with “Stretch Season,” extending the traditional summer travel season well past Labor Day into fall. There is huge pent-up travel demand, and as Americans become more comfortable with venturing out, combined with the co...
Survey Finds Americans’ Overall Perceptions of Travel Safety Hold Steady Despite Rise in U.S. COVID-19 Cases
MMGY Travel Intelligence | July 21, 2020
KANSAS CITY, MO (July 21, 2020) – According to the latest results of MMGY Global’s Travel Safety Barometer (Wave VI), which measures the impact of COVID-19 on traveler perceptions of safety, the current surge in cases of the virus across the U.S. has not made Americans more fearful of becoming ill. It has also not impacted the number of respondents who plan to take a leisure trip within the next six months, which has held steady at 40% since early June. While the travel industry still has a long road to recovery ahead, there are two areas where perceptions of safety are in fact rising. Americans’ confidence in the safety of domestic fl...
New York Hotels Turn to nSight to Grow RevPAR Amidst Market Challenges
nSight | March 16, 2016
Twenty NYC hoteliers use predictive consumer data to grow rate and market smarter NASHVILLE, TN (March 16, 2016) nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twenty new hotel clients in New York City. Both brand and independent hotels are battling rate and margin pressure based on slowed international travel, the growth of alternative accommodations like Airbnb, and increasing supply growth, particularly in boutique and limited mid-service hotels. By using forward-looking shopping data to make smarter revenue strategy and targeting decisions, NYC hotels apply dynamic pricing to grow ...
