travel intent
With Summer Travel on the Horizon, 7 in 10 Americans Are Ready to Roam Despite Economic Challenges
MMGY Global | March 31, 2023
MMGY Global survey observes decrease in overall travel intent but also notable upticks in trip frequency, international trips and planned spending With the spring break travel season in full swing for most Americans, new research by MMGY Travel Intelligence suggests that U.S. travel intentions may be softening somewhat overall. According to the latest edition of the research firm’s 2023 Portrait of American Travelers®study released today, 7 in 10 U.S. adults plan to take a vacation in the next 12 months. While still a strong majority at 70%, the figure is down from 73% in October and down significantly from 86% a year ago. “Any so...
Q2 Traveler Insights Report: Enthusiasm for Travel Endures
Jennifer Andre | August 11, 2022
By Jennifer Andre Travel searches hold steady Traveler intent to get away remained strong as international travel restrictions continued to lift during the second quarter of the year. Following a 25% quarter-over-quarter surge between Q4 last year and Q1 2022, travel search volumes globally held steady in Q2. At the regional level, we even saw double-digit growth between Q1 and Q2 – especially in APAC, which saw a 30% increase in the region. After the announcement on June 10 that the U.S. was lifting its pre-departure testing requirement for international air travelers, international searches globally spiked 10% in the we...
