travel marketing
Sojern Now Available on Oracle Cloud Marketplace
Sojern | June 19, 2024
Enhance real-time guest engagement and streamline marketing efforts using Sojern’s Guest Experience Solutions with Oracle Hospitality Integration Platform SAN FRANCISCO, 19 June 2024 – Sojern, a leading digital marketing platform built for travel and a member of Oracle PartnerNetwork (OPN), today announced its suite of Guest Experience Solutions is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle...
The Experiential Travel Boom: The Big Summer Travel Trends for 2024
Ivana Johnston | May 23, 2024
By Ivana Johnston Even with the economy's ups and downs, travelers are spending more on experiences. They're going for bucket-list adventures that showcase their unique passions. This booming industry is expected to reach $1.6 trillion by the end of 2024! Airbnb is also stepping up its experience game with the announcement of its Summer 2024 Icons Program. This new initiative promises a collection of extraordinary experiences hosted by the biggest names in music, film, TV, art, sports, and much more. What's fueling this surge? It's the irresistible allure of adventure and novelty. According to a recent survey by GetYourGuide, 90% of tra...
Sojern Introduces New Members to Destinations Advisory Board in New York City
Sojern | April 18, 2024
SAN FRANCISCO – April 18, 2024 – Sojern, the leading travel marketing platform, is excited to announce the latest members of its esteemed 2024 Destinations Advisory Board. This board, composed of influential leaders in North America, has expanded with exceptional new members and convened in New York City yesterday. Marking the first-ever 2024 meeting in NYC, Janette Roush, EVP of Marketing & Digital at New York City Tourism + Conventions, shared, “We are pleased to host and gather influential leaders for insightful dialogues, valuable exchanges, and progressive growth to meet the evolving demands of destinations. For several y...
Are Social Media Influencers Bad Travel Agents? [NEW Study]
Max Woolf | January 22, 2024
By Max Woolf Consider this: The “travel” hashtag on TikTok has amassed over 26.3M posts and 217.8B views. With those numbers, it’s no stretch to say that social media influencers have become the new crop of travel agents. But— While many provide valuable insights on destinations, attractions, and foods, this summer has seen a wave of backlash. Take, for instance, a woman who said that some people “deserve jail time” for glossing over the Amalfi Coast’s logistical hassles. So, we decided to reach out to 1,000+ Americans to gauge their perceptions of influencers in the context of travel advice. Scroll dow...
Quick Wins to Increase Holiday Bookings on Your Hotel Website
Luke Markesky | November 1, 2023
By Luke Markesky While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns. 1. Generate buzz Th...
Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...
Flip.to Joins Choice Hotels as a Qualified Vendor (QV) To Directly Help Franchises Accelerate Growth and Drive Profitability
Flip.to | August 3, 2023
Choice Hotels brings access to the Flip.to marketing platform to its U.S. hotels across 13 brands Orlando, FL and Rockville, MD | August 3, 2023 — Flip.to, the marketing platform that helps reach, inspire, and win over travelers, is excited to announce it is now a Choice Hotels® Qualified Vendor (QV). The development lets Choice’s portfolio of legacy brands in the U.S. tap Flip.to to drive direct channel growth and convert LTR to revenue growth with impact tracked to reservations and in real-time. “We’re aimed at reimagining travel marketing. Inspiration is at the core of everything we build, and that’s something that resona...
Beyond Programmatic: Why Hotels Need End-to-End Marketing to Drive Direct Bookings
Stephen Fitzgerald, Vice President, Hotels | June 22, 2023
By Stephen Fitzgerald After a strong recovery in 2022, the hotel market is continuing to climb. The U.S. hotel market is projected to rise by 7% this year and summer travel is off to a strong start. In spite of inflation and economic concerns, leisure travel is bucking the trend–at least for now. Recent earnings reports suggest that demand is strong, and is projected to continue throughout the year. However, hotel bookings are cyclical, and hotel marketers must find new ways to bolster bookings in the future, which means wooing travelers with the right message, the right deal, in the right place, and at the right time–which is no small...
