Remaining Relevant in the Age of Airbnb

Travel Outlook Hotel Reservations Call Center Services | October 17, 2019

By John Smallwood, CEO, Travel Outlook Help travelers identify with your brand on an emotional level Noted Harvard Business professor Theodore Levitt once said that “People don’t want a quarter-inch drill. They want quarter-inch holes.” This expression gets to the heart of marketing and the desire not just to sell but to gain and foster a customer. Defining products or services as being defined by their practical use has since been seen as a critical feature in how advertisers go about selling. But in addition to their practical use, Levitt also wanted advertisers to focus on the customer and their needs, rather than just see them ...