Travel Recovery Trend Report
The 3 Key Trends in Q4 for Travelers in Europe, the Middle East, and Africa
Myriam Younes | March 28, 2022
By Myriam Younes Our most recent Travel Recovery Trend Report explains how the travel industry and travelers alike demonstrated their resilience in Q4 when faced with unpredictable pandemic circumstances, such as the emergence of Omicron. We recently shared our takeaways for the North American (NORAM), Asia Pacific (APAC), and Latin American (LATAM) markets. Here we look in more detail at the story of the quarter for travelers based in Europe, the Middle East, and Africa (EMEA) region. 1. Omicron Had an Impact, But the Recovery Continued On the face of it, it appears that the arrival of Omicron did dampen interes...
Q4 Travel Recovery Trend Report: The Highlights Analyzed
Richard Kocher | March 14, 2022
By Richard Kocher Expedia Group Media Solutions recently published the Travel Recovery Trend Report for Q4, which details many of the latest insights on the industry’s continued recovery from the pandemic, as identified in Expedia Group’s exclusive first-party data. Here, Richard Kocher, who leads Media Solutions’ data insights and planning team, gives his expert take on these latest findings for 2022 and beyond. Experience is Everything That is the thought-provoking message delivered by Ewan McGregor in Expedia’s recent high-profile Super Bowl ad. Having recently returned from a family ski trip in France...
The 4 Key Trends for Latin American Travelers in Q4
Ana Paradela | March 11, 2022
By Ana Paradela We recently shared the key takeaways of traveler behavior during the final quarter of 2021 in our latest Travel Recovery Trend Report, as well as the top trends for North American (NORAM) travelers and Asia Pacific (APAC) travelers. Some of our insights were shared in a recent virtual Insights Summit webinar focusing on North America and Latin America. Watch the on-demand recording, or read on to look at the data for the Latin American (LATAM) market, and see how these trends compare to what’s happening in other regions and at the global scale. 1. They Searched for Travel More Than Last Year Just as we observ...
The 4 Key Trends for Asia Pacific Travelers in Q4
Celine Wickerhoff | March 1, 2022
By Celine Wickerhoff The latest Travel Recovery Trend Report from Expedia Group Media Solutions highlights how the industry and travelers showed their resilience when faced with continued unpredictable pandemic circumstances in Q4 2021. Some of the brightest news for the quarter came from the Asia Pacific (APAC) region, and here we look in more detail at the key habits and outlook of travelers in this market. 1. Travelers Became More Interested in Traveling Again Whereas it appears that the arrival of the Omicron variant had the effect of slightly dampening interest among North America (NORAM) travelers and those in Europe, the...
The 4 Key Trends for North American Travelers in Q4
Erica Eyring | February 25, 2022
By Erica Eyring The latest Travel Recovery Trend Report from Expedia Group Media Solutions highlights how the industry demonstrated resilience in the face of unpredictable pandemic circumstances in Q4 2021. Here we look at the insights learned about the North American (NORAM) travel market and compare these trends to those we see occurring at the global level. To uncover even more insights and learn about ways you can implement these learnings into your marketing strategy, register for our upcoming virtual Insights Summit focusing on North America and Latin America. 1. They Searched for Travel Farther Out When look...
Expedia Group Media Solutions Releases Q4 2021 Travel Recovery Trend Report
Expedia Group Media Solutions | February 16, 2022
SEATTLE, WA – February 16, 2022 – Expedia Group™ Media Solutions, the global travel advertising platform connecting marketers with hundreds of millions of travelers across the Expedia Group brand, today released its Q4 2021 Travel Recovery Trend Report. The quarterly report combines Expedia Group first-party data and custom research with actionable insights and industry examples to help travel marketers on their continued journey toward rebuilding and recovery. “The pandemic continued to impact travel around the world through the end of 2021, but in Q4 we saw consistent global search volumes, lengthening search windows and more i...
Expedia Group Media Solutions Releases Q3 Trend Report for Travel Recovery
Expedia Group Media Solutions | November 10, 2021
SEATTLE, WA – November 10, 2021 – Expedia Group™ Media Solutions, the global travel advertising platform connecting marketers with hundreds of millions of travelers across the Expedia Group brand, today released its Q3 2021 Travel Recovery Trend Report. The quarterly report combines Expedia Group first-party data and custom research with actionable insights to help travel marketers on their continued road to recovery. “While the travel industry experienced ups and downs throughout Q3, we continued to see positive trends and overall progress on the road to recovery,” said Jennifer Andre, Global Vice President, Media Solutio...
