travel research
Cost vs Conscience: Booking.com Delves Into the Dilemma Dividing Sustainable Travel in 2023
Booking.com | April 21, 2023
NEW YORK, APRIL 21, 2023 – Booking.com releases new research, with insights gathered from more than 33,000 travelers across 35 countries and territories, that highlights a dilemma where people feel potentially forced to choose between cutting costs and being more mindful about making more sustainable travel choices. At a time of general global uncertainty, traveling more sustainably continues to be front of mind for US travelers, with two thirds (67%) believing people need to act now and make more sustainable choices to save the planet for future generations. The news continues to be a key influence driver for 44%, who say the recen...
Study Reveals the Emotional Journey of a Digital Detox While Travelling
August 14, 2019
New research reveals the emotional journey that tourists go on when they disconnect from technology and social media while travelling. The study, by the University of East Anglia (UEA), University of Greenwich and Auckland University of Technology (AUT), investigated how engaging in digital-free tourism impacted travellers’ holiday experiences. It involved losing access to technologies such as mobile phones, laptops, tablets, the Internet, social media and navigation tools. The researchers, who also took part in the study themselves, examined participants’ emotions before they disconnected, during their disconnection, and after they...
