The Latest Innovations in Travel Reservations

Mahesh Chaddah | December 21, 2016

By Mahesh Chaddah Originally created to sell excess inventory during slow seasons, OTAs have become one of the top driver of hotel bookings around the world. Their customers range from both business and leisure travel and their bookings are expected to continue growing. They have moved from offering simply hotel bookings to providing everything from language support to personalized experience suggestions. With this growth, there has been enormous advancement in automation and online servicing but ironically, the industry is seeing a trend to bring back the human element. The new generation of travelers seek more curated, bespoke experie...