travel review
6 Hotel Booking Trends We’re Watching in 2018
Gautam Lulla | February 5, 2018
By Gautam Lulla Significant changes look set to transform the travel industry in 2018. Blockchain technology, China's booming tourist sector, and the continuing travel ambitions of Airbnb, Facebook and Google all look set to define the coming 12 months. Here are six major trends we will be keeping an eye on in 2018. 1. Review platforms attempting to dethrone TripAdvisor The dominance of the world's biggest travel review site will be heavily challenged in 2018. Along with the less-than-stellar performance of its hotel booking product, TripAdvisor's reputation suffered following revelations that it censored reviews concerning rape allegat...
Travel Review Innovation: From User Experience to Guest Experience
TrustYou | May 28, 2015
Let's talk about innovation. Specifically innovation and travel reviews. We all know by now that travel reviews are fundamental to the travel planning process, but their importance is about more than what they say or how many there are. Travel reviews have the potential to help innovate both the travel site user experience as well as the actual guest experience. Here are two examples of innovation with travel reviews from each of these perspectives. Hipmunk: Improving the travel research experience Just because the average travelers reads up to a dozen or more reviews before booking a hotel, doesn't necessarily mean that the traveler ac...
