travel review data
Using Review Data as Rich Snippets to Improve Your Search Rankings
TrustYou | May 22, 2015
Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy. But that isn't the only place where travel review data can help hotels to improve their search rankings... Enter the rich snippet. Huh? What's that, you ask? Rich snippets are bits of extra info that appear on your site's search result listing above your meta description. They can easily be added within your ...
Travel Review Data: What Hotels Can Do With It
TrustYou | April 23, 2015
A recent TripAdvisor report indicates that 60% of hotels are increasing their investment in online reputation management in 2015. What this means is more oversight, better responses, improved technology, and a whole lot of data. But what makes this data all worthwhile is how it's used. What can hotels do with all of this data to ensure that this substantial investment in reputation management pays off? At the end of the day, data is only useful if it's used to make improvements, such as: Even minor adjustments can exponentially improve guest experience, which means review ratings and sentiments will increase. Research shows this leads n...
