travel reviews
Using Travel Reviews In Your Hotel’s Content Strategy
TrustYou | May 15, 2015
By Margaret Ady May 15, 2105 Have a look at any hotel marketing strategy, and the words content marketing will appear with almost 100% certainty. In 2015, content marketing is virtually synonymous with SEO. This is largely because traditional optimization techniques like keyword-rich copy and link building are now ubiquitous. Otherwise put, the search engines have had to up their algorithm game in order to return quality results since most companies finally got in on SEO. So now Google values new kinds of content when ranking websites—the kind that is traveler created, the kind that is earned, quite possibly the kind that is posted on...
TrustYou Quickly Becoming The New Industry Standard For Displaying Reviews on Travel Websites
TrustYou | March 2, 2015
TrustYou Meta-Reviews™ Now Improve The Search-Shop-Buy Funnel For More Than 150 Travel Websites New York, NY and Munich, Germany - March 2, 2015 - TrustYou's Meta-ReviewTM API, which offers structured review summaries for more than 400,000 hotels in 30 languages to improve the search-shop-buy funnel and thus increase retention and conversion, has been implemented on more than 150 websites reaching millions of travelers every month. Since the product launch 15 months ago, TrustYou has added many different international travel players to its client base including Kayak, Hipmunk, Room77, Gogobot, Orion Vacation Club, ResortsandLodges.com...
Study Reveals That Travelers Prefer Summarized Review Content Over Full Text Reviews
TrustYou | February 2, 2015
Consumer research identifies how sites can present travel review content to increase consumer trust and bookings Munich, Germany and New York, USA - February 2, 2015 - New York University and TrustYou, the inventor of the Meta-ReviewsTM and global online reputation management leader, have released the results of a study on the role of reviews in the travel planning process. The study examined the preference of consumers when using reviews to make travel purchases, evaluating their time investment, confidence/trust, and mobile experience. Specifically, the study compared user experiences with review summaries versus traditional full text...
