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Google Trailing Behind Instagram, TikTok: How Social Media Is Changing the Travel Search Landscape

Lodging Interactive | April 29, 2024

Recent studies highlight a significant trend: Gen Z (aged 18 - 24) is turning to social media for their travel searches. This age group bypasses Google in favor of visually-driven platforms like Instagram (67%) and TikTok (62%) to find places to stay. It used to be that you’d find the perfect hotel by contacting local travel agencies or searching on good old Google. But a new report shows that search methods are changing, especially for Gen Z consumers. Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels. ‍ Why the Shift? ‍ Recent studies highlight a significant trend: G...

Traveler Insights Q4 2023: Traveler Confidence Steadies

Expedia Group | November 16, 2023

The latest installment of our quarterly traveler insights look at Expedia Group’s exclusive first-party traveler search and booking data from Q3 to show shifting demand patterns and changing traveler behaviors. Our Q2 2023 data showed that traveler enthusiasm held strong, with many travelers seeking out quick trips for events and spring and summer holidays in the Northern Hemisphere. We also see that traveler confidence remains high as travelers plan short- and long-term trips and continue to travel for events. Read on for more insights on 2023 travel trends and behaviors. Global search volumes remain steady, EMEA shows continued growth C...

Hotels.com Reports Rise in New Trip Type: “Thirst Trips”

Hotels.com | February 21, 2023

DALLAS, Feb. 21, 2023 With nearly 100 days between President's Day and Memorial Day weekend, Americans are entering the longest stretch of the U.S. calendar without a federally sanctioned day off. This 3-day weekend drought leaves people parched for a getaway. New search data from Hotels.com shows a new trip type is quenching our thirst this spring: Thirst Trips, or short weekend stays that satisfy our desire for a day off by the pool. "We've hit a point in the year when there's no 3-day weekend on the office calendar, so many Americans have sort of conditioned themselves to hold out on making travel plans until Memorial Day weekend," sa...

U.S. Travel Searches Indicate Initial Signs of Hotel Recovery

Expedia Group | June 12, 2020

Rising traveler intent is positive indicator for industry, according to insights from BVA BDRC and Expedia Group SEATTLE, June 12, 2020 – According to new consumer research from BVA BDRC[1] and supported by Expedia Group search data[2], Americans are increasing their intent to travel this summer, a positive indicator for the industry. While U.S. domestic and regional travel searches steadily dropped throughout March and into the first week of April, according to Expedia Group data, search has been steadily climbing over the last month in total volume. Expedia Group search data also showed that for domestic travelers who searched within t...

WayBlazer Announces Appointment of Felix Laboy as New Chief Executive Officer

WayBlazer | February 4, 2015

Former President of Sabre Hospitality Solutions joins to drive accelerated growth AUSTIN, TX - February 9, 2015 - WayBlazer, a travel search and insights company, today announced the appointment of Felix Laboy as Chief Executive Officer. "Having Felix on our team is the next major step in the evolution of WayBlazer," said Terry Jones, chairman. "Felix's strong track record in building and scaling travel businesses along with his deep travel experience is just the right mix to lead our company forward." WayBlazer is developing intelligent discovery solutions that deliver contextual, personalized advice and insights for consumers across a...

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