travel sentiment
Travel Uptick: Three-Quarters of Americans Plan to Take a Trip in the Next Year
MMGY Global | April 9, 2024
Positive travel sentiment increases despite cost pressures according to MMGY Global survey The travel industry continues to boom, with a significant increase in travel intentions among U.S. adults in 2024 according to new research from MMGY Travel Intelligence. In the latest edition of the firm’s Portrait of American Travelers® study, three-quarters of Americans (76%) report they plan to take a vacation in the next 12 months, a notable increase from 70% observed this time last year. Furthermore, nearly two-thirds (64%) of these travelers plan to take a trip in the next six months – a significant boost from 58% reported in October 202...
Despite Economic Uncertainty, Travel Remains a Top Priority
David Millili | November 15, 2022
By David Millili Hospitality and travel industry momentum remains strong as people are unwilling to give up travel and experiences again Despite fears of a probable global recession and the impact of rising interest rates and inflation looming, travel demand is seeing no sign of slowing down. While other industries may see a slowdown, people are reluctant to give up travel and experiences again. The most recent American Travel Sentiment Study indicates that 92% of Americans have travel plans in the next six months, which is among the highest level of travel seen since the beginning of the pandemic. Airports have once again transforme...
Travel Disruption and Increasing Financial Barriers Stall Consumer Sentiment, but Wanderlust Remains
STR | August 18, 2022
Debate continues on the extent to which global tourism recovery will be impinged by increasing inflationary pressures and potential travel disruption. Thus far, any potential impact has not been visible in the hospitality sector. The STR Market Recovery Monitor, based on data for the week ending 30 July 2022, showed that more than 90% of North American markets and around 80% of global markets were achieving revenue per available room (RevPAR) that was 80% or above 2019 levels when adjusted for inflation. However, the expected seasonal slowing of peak leisure demand season is beginning and intersecting with significant macroeconomic hea...
Travel Sentiment Improves Despite Higher Prices, COVID-19 and Travel Disruption Concerns
STR | May 26, 2022
The last few months have seen a much-welcomed boost in demand for the travel industry as COVID-19 restrictions have continued to ease in many parts of the world. STR’s Market Recovery Monitor shows that around two-thirds of global markets and over 95% of U.S. markets are now in a recovery or peak position achieving revenue per available room (RevPAR) indexed to 2019 at 80 or above. Further, around 70% of U.S. markets and 40% of global markets are now achieving higher RevPAR than in pre-pandemic times. While inflationary pressures continue to impact markets, meaning that real comparisons with 2019 are less impressive, strong unde...
A Tale of Two Travel Sentiments: Business Remains Negative While Leisure Still Upbeat
STR | December 7, 2021
With employees continuing to return to offices, ongoing vaccination progress, and the reopening of many international borders, the time would seem to be ripe for the return of business travel. Yet, even before the news of Omicron in recent days, there continued to be negative sentiment about the return of this segment whereas pandemic-era leisure travel sentiment remains buoyant. In November 2021, STR undertook an online survey of its Traveler Panel—an engaged audience of travel consumers—to examine the fortunes of the industry at this uncertain time. The research gathered the views of nearly 600 global business travelers. The lates...
Increasing COVID-19 Cases Dent Consumer Travel Sentiment
STR | December 1, 2021
As COVID-19 cases rise in many parts of the world, especially Europe, the travel industry may be set for another period of disruption as winter encroaches and traveler sentiment worsens. Uncertainty in recent days has mounted further as the new Omicron variant has spread quickly, leading to many countries reimposing COVID restrictions. The situation is particularly ambiguous as recent months had produced stronger levels of hotel performance with vaccination progress leading to buoyed demand, reduced restrictions and the reopening of many international borders. In November 2021, STR undertook a new online survey using its Traveler Panel...
