travel singularity
Here’s Why Your Fancy Hotel Website Is Not Converting
Simone Puorto | August 28, 2024
By Simone Puorto And if that sounds just like business common sense, a ton of studies and industry literature prove that this simple integration can boost conversion rates up to 40% (source: AZDS Interactive Group ). ONYX Hospitality Group observed a 40% increase in conversion rates following the integration of SynXis into their site; similarly, TFE Hotels experienced a 21% rise in conversion rates after redesigning their websites with integrated booking engines, while Loews Hotels & Co saw a 30% increase in direct bookings. And the list goes on Ad Infinitum. Quoting these case studies might seem overkill, as this is a no...
New Report “The Current State of Technology in Hotels and The Way Forward” Sees Complete Industry Migration Towards Cloud
Shiji Group | June 1, 2021
Shiji Group releases new report with insightful findings from survey conducted on the current state of hotel technology, covering the location of tech, integrations, goals, evaluation criteria, roles and priorities. BERLIN, Germany, June 1, 2021 – Shiji Group has released its findings from a report, in collaboration with Travel Singularity, on “The Current State of Technology in Hotels and The Way Forward,” with in-depth findings such as within 2023, the majority of hotel tech infrastructures will be completely deployed to the cloud. At the beginning of 2021, the consulting firm, Travel Singularity, was commissioned by Shiji Group...
