Hoteliers Prioritize Personalization as They Significantly Increase Investment, Finds New Amadeus Research

Amadeus | May 16, 2024

New study reveals sector plans to increase investment in technology by 16% in the coming twelve months Personalization viewed as a key driver of commercial value for hoteliers, as 85% of hoteliers feel it could help deliver in excess of 5% in incremental revenue The new report, Travel Technology Investment Trends 2024, published today from Amadeus finds hoteliers expect to increase their investment in technology by an average of 16% over the coming 12 months, with one in five planning to invest over 20% more than they did last year. The findings are the result of a survey of global senior hospitality leaders representing a div...