Generation Hashtag Will Be a Key Driver for Niche Tourism Growth Driven by Experience Economy

GlobalData | February 7, 2022

According to GlobalData’s recently published report, ‘Niche Tourism, 2022 Update – Thematic Research’, demand for niche tourism holidays and experiences is growing among Generation Hashtag (defined as people born between 1991 and 2005).   Craig Bradley, Associate Travel & Tourism Analyst at GlobalData, comments: “Generation Hashtag is a driving force behind the experience economy, which is defined as an economy in which goods and services are sold by emphasizing the personal effect they have on people’s lives. As such, it is closely linked with niche tourism due to the broad range of personalized excursions and exp...