Opportunities for Tourism Due to Post-Pandemic Travel Triggers

Dr Cindy Heo | January 30, 2023

By Dr. Cindy Heo Insights from a recent research project that analyzes the post-pandemic emotional triggers behind making travel decisions. The findings highlight how people today are deciding to travel due to a desire to make human connections, find a sense of belonging, create lasting memories and undertake affordable sustainable actions. These new values of travel are opening up important opportunities for hoteliers and DMOs to create innovative and engaging offers based on quality rather than quantity of travel demand. In brief, new opportunities for tourism abound thanks to very personal, human triggers. Impact of Covid-19 on perso...