travel websites
Despite Ubiquity, Travel Apps and Websites Deliver Substandard User Experience, J.D. Power Finds
J.D. Power | October 17, 2023
TROY, Mich.: 17 Oct. 2023 — Travel apps and websites are heavily relied-upon digital tools used by travelers, containing everything from the QR codes used to board the plane to rental car location and digital hotel keys. Despite this critical role, according to the J.D. Power 2023 U.S. Travel App Satisfaction StudySM and the J.D. Power 2023 U.S. Travel Website Satisfaction Study,SM released today, travel industry apps and websites lag behind their counterparts in other industries1 where J.D. Power measures the digital user experience. The studies, which have been redesigned since J.D. Power’s last evaluation of travel industry apps...
New Research Shows Fraudulent, Misleading Hotel Bookings Rob Consumers of $5.7 Billion Annually
AHLA | October 7, 2019
WASHINGTON (October 7, 2019) – The American Hotel & Lodging Association (AHLA) released new research that reveals online booking scams and dishonest marketing practices by fraudulent and misleading travel websites continue to deceive and confuse consumers. In fact, 23 percent of consumers report being misled by third-party traveler resellers on the phone or online, which amounted to $5.7 billion in fraudulent and misleading hotel booking transactions in 2018 alone. “The numbers we saw in this research are completely unacceptable. Consumers are being robbed of billions of dollars every year by bad actors,” said Chip Rogers,...
