traveler insights report
Navigating Traveler Behaviors: Key Insights for Hotel Marketing Pros
Stephanie Sparks Smith | August 7, 2023
By Stephanie Sparks Smith Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing Advisory Board to discuss the trends and explore if they align with what we are seeing in the industry. Booking Window Patterns While short-term bookings were common during the pandemic, many in the group have noticed a shift towards longer-term bookings. Some noted that leisure travelers are booking closer to 60 days out for some of their properties. One interesting point was that hotel bookings are being made further in advance compared to flights, indi...
Q2 Traveler Insights Report: The Highlights Analyzed
Richard Kocher | September 12, 2022
By Richard Kocher Last time around we looked at how travel, post-COVID, has pulled through a period of abnormality during which travelers stayed closer-to-home and evolved into a “new normal.” We have seen the new normal reflected in changing expectations for travelers and new destinations and ways to explore the world. We can also see that the new normal is characterized by a stronger than ever desire to see the world again. As we referenced in our Q4 analysis, people have adapted and become increasingly committed to traveling and, according to McKinsey’s recent research, “love to travel.” In fact, 68% of McKinsey’s 1,0...
