Travelers Prefer Booking Directly With Providers Amid Uncertainty

GlobalData | June 11, 2021

A recent GlobalData poll has revealed a shift in consumer preference towards booking holidays directly, instead of going through an online travel agency (OTA). A total 39%* of respondents said they would typically book directly, followed by 17% that opted for OTAs and price comparison sites. The leading data and analytics company notes that this shift is no surprise, given the flexible cancellation and straightforward refund policies offered by direct booking. Gus Gardner, Associate Travel and Tourism Analyst at GlobalData, comments: “The pandemic has caused a significant shift in consumer booking habits. A previous survey in Q3 2019** s...