traveler preferences
Experiential Hotels – Pioneering a New Era in the Indian Travel Industry
Mandeep S. Lamba | October 9, 2023
By Mandeep Lamba, Dipti Mohan, Dhwani Gupta The Indian travel industry is undergoing a remarkable transformation, shaped by shifting traveler preferences towards unique, experiential, and immersive journeys. Gone are the days of simply seeking out the most luxurious resorts, today's travelers are in pursuit of something more enriching – a treasure trove of experiences that range from heart-pounding adventure sports and active tourism to immersing oneself authentically in the local culture – all of which satisfy the desire for continuous personal growth and learning. This change has given rise to the concept of experiential hotels, whic...
How Your Hotel Can Capitalize on Business Travel Rebound & Bleisure Travel Trends
Cendyn | June 26, 2023
The recovery of business travel and the evolution of bleisure travel globally highlights the importance of adapting to changing travel trends. Hotels that proactively embrace these trends and tailor their offerings accordingly position themselves as forward-thinking and customer-centric. This adaptability allows hotels to stay relevant and appeal to the evolving preferences of modern travelers. Industry statistics – bleisure and business travel According to a global 2022 survey of global travelers conducted by the American Hotel & Lodging Association, bleisure travel doesn’t seem to be a passing fad. The survey ...
Accommodation Preferences: Where Do Travelers’ Loyalties Lie?
STR | September 9, 2022
A sense of normality has returned for much of the hospitality industry since the second quarter of 2022 began. Bookings in many leisure destinations are at their highest levels since 2019, and business travel is also making a steady return. While there has been a subsequent and clear lift in hotel demand, it is interesting to see how consumers have viewed hotels vs. alternative forms of accommodation over the last several months. In previous accommodation preference research conducted by STR, consumers showed improved sentiment toward hotels, identified the importance of flexible cancellation rates, and displayed higher tend...
Longer Trips Look Set to Boom Post-COVID-19
GlobalData | June 24, 2021
Longer trips of more than ten nights are increasingly in demand post-COVID-19, according to a poll by GlobalData. The leading data and analytics company notes that, with accidental savers on the rise and working from home making longer trips a possibility, lengthier holidays look set to boom post-pandemic. Opting for an extended trip has become increasingly inviting. A live GlobalData poll* revealed that over one in four (26%) of respondents now prefer to take a leisure trip of ten-plus nights – the second-most popular length of trip behind stays of between four and six nights (28%). Gus Gardner, Associate Travel and Tourism Analyst a...
The Influence of COVID-19 on Travel Plans and Accommodation Types
STR | May 19, 2020
As the COVID-19 pandemic reshapes the world of travel, we investigated the impact on accommodation choices among international travellers. This piece builds on our analysis of propensity to travel in key English-speaking countries, in which we learned that desire for travel has declined but remains strong overall. More or less travel in 2020? The influence of accommodation types Below we can see changes in propensity to travel over the next 12 months broken out by the accommodation type travellers used for past international travel. Unsurprisingly, over the course of the month, the percentage of people anticipating less travel increased ...
The Guestbook Releases New White Paper, “Understanding Boutique Aficionados,” Analyzing Experiential Traveler Preferences and Booking Beha
The Guestbook | December 10, 2019
Cash back rewards innovator The Guestbook examines experiential travel market, helping boutique hoteliers harness actionable insights to drive direct bookings LOS ANGELES — December 10, 2019 — The Guestbook, the world's largest rewards program for independent and boutique hotels, today announces the release of a new white paper, entitled “Understanding Boutique Aficionados.” This informative new white paper breaks down the specific booking and travel behaviors shared by two distinct segments of experiential travelers and reveals insights collected by The Guestbook through a national research study, which surveyed 1,031 Americans ov...
