Traveler Research
Travelers Spend Over 5 Hours Researching Trips On Average – Longer Than Flying From Los Angeles to Washington DC
Expedia Group | July 25, 2023
Research from Expedia Group uncovers how and where travelers plan and book travel, revealing the growing role of social media and advertising influence, top online resources, and the new online path to purchase. SEATTLE, July 25, 2023 - Expedia Group’s Path to Purchase research has revealed the travel content consumption habits of travelers as they seek inspiration and plan their trip, spending 303 minutes or over 5 hours on average with travel content in the 45 days prior to booking. The research, conducted by Expedia Group and Luth Research, sheds light on traveler preferences and behaviors throughout the online shopping journey a...
77% of Travelers Want to Travel in the Next Year, With Europe Reigning as Top Destination, According to New Traveler Research
Amadeus | October 14, 2021
LONDON – October 14, 2021 – The survey of 9,074 consumers across France, Germany, India, Spain, Russia, Singapore, the UAE, the UK, and the US shows the appetite to travel is high. At the same time, it reveals that greater clarity on restrictions and guidelines will be key to unlocking increased traveler confidence. Over a third (35%) of travelers said the current international guidelines around where and how to travel are confusing, making them less likely to book business and/or leisure travel. At the same time, travelers are exhibiting increased openness to embrace technology and a willingness to share health data so they can start ...
