ADARA Launches Traveler Value Score

ADARA | March 31, 2016

ADARA Traveler Value Score is the first ever metric to provide insight into the full potential value of a traveler MOUNTAIN VIEW, California, March 31, 2016 – ADARA, the global travel data platform, today unveils ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their travel spending over time. Drawing on ADARA's unique access to billions of search, booking and loyalty data points from the world's largest travel companies, ADARA Traveler Value Score is a single number that represents a customers' capacity to spend on travel. It provides: Complete visibility into a traveler's true r...