travelhorizons
Traveler Sentiment and Intentions Are Down but Spend per Trip Is up From 2017
MMGY Global | August 30, 2018
Orlando, Fla. (August 30, 2018) – Following two record years for the travel industry, Traveler Sentiment and Intentions are beginning to taper off. Traveler Sentiment displayed a 6 point decrease from this time last year while travel intentions also displayed a 6 point decrease, according to the latest travelhorizons™ survey of 2,303 U.S. adults conducted by marketing services firm MMGY Global. Traveler Sentiment and Intentions Tapering Off The overall Traveler Sentiment Index™ (TSI), which measures U.S. adults' interest in travel, time available for travel, personal finances available for travel, perceived affordabil...
Traveler Sentiment on the Rise After Decline in the First Half of 2017
MMGY Global | March 15, 2018
Orlando, Fla. (March 15,2018) – After displaying a five point decrease from first quarter 2016 to first quarter 2017, Traveler Sentiment has increased one point from last year. Travel intentions are similar to the percentages we've seen in the first quarter of 2016 and 2017, according to the latest travelhorizons™ survey of 2,300 U.S. adults conducted by marketing services firm MMGY Global. Traveler Sentiment Displaying Improvements The overall Traveler Sentiment Index™ (TSI), which measures U.S. adults' interest in travel, time available for travel, personal finances available for travel, perceived affordability of tr...
Vanishing Destinations: 36 Percent of U.S. Travelers Feel It Important to Visit Before They Disappear
MMGY Global | May 25, 2017
ORLANDO, Fla. (May 25, 2017) – U.S. adults who have traveled during the past year feel it is important to visit "vanishing destinations" before they disappear, according to the latest travelhorizons™ survey of 2,300 U.S. adults conducted by travel marketing organization MMGY Global. In the survey, "vanishing destinations" include the Great Barrier Reef, Glacier National Park and Venice, Italy. Nearly four in ten feel it is very to extremely important to visit these destinations. We can see this most prominently in Millennials, the affluent and those with college degrees or higher. The level of importance of visiting vanishin...
Perceived “Affordability” of Travel Encourages Travelers to Spend More
May 14, 2015
MMGY Global's travelhorizonsTM Survey Shows Positive Perceptions About Affordability Of Travel Contribute To Leisure Travelers Spending More ORLANDO, Fla. (May 14, 2015) – According to the April 2015 travelhorizons™ survey of more than 2,300 U.S. adults, conducted by MMGY Global, the largest integrated marketing firm specializing in travel and hospitality, fewer adults (66%) plan to take at least one leisure trip during the next six months, down three percentage points from the same period last year (69%). While fewer adults intend to take a leisure trip during the next six months, those who do plan to spend more. Specifically, when...
New travelhorizons™ Survey Reveals Continued Positive Outlook for U.S. Travel Industry
MMGY Global | February 27, 2015
travelhorizons™ Survey Reveals Significant Rise in Leisure and Business Travel Intentions and Current Interest in Visiting Cuba ORLANDO, Fla. (Feb. 27, 2015) - The year ahead is looking good for the travel industry, according to the latest travelhorizons™ survey released by marketing services firm MMGY Global. The January 2015 survey, of 2,300 U.S. adults, reports that 68 percent plan to take at least one leisure trip during the next six months, a significant increase over the level recorded in 2014, when 64 percent reported such intentions. The survey also reveals a continued positive outlook for business travel, and profiled curr...
