Effective Hotel Copywriting in 3 Key Steps

Kate Bielamowicz | April 16, 2018

By Kate Bielamowicz The power of great hotel copywriting on your website can't be overstated. Far more than filling space on a page, the right words can spark the imagination of your potential guests, and move them one step closer to booking. Persuasive copywriting can fire up your conversion rates by using the kind of language that differentiates you from the competition, and connects your brand with your audience. While there are countless ways to upgrade the copy on your hotel website, the following three tips (with examples) are relatively easy to apply and can have a major impact. Focus on the needs of your guests The attention spa...