traveltripper
Technology Innovator Travel Tripper & Pegasus Deploys ADA-Compliance Monitoring Across Dozens of Hotels, Brands
TRAVEL TRIPPER & PEGASUS | June 10, 2019
New monitoring platform helps hotels maintain web accessibility compliance with the Americans with Disabilities Act, avoiding costly lawsuits (New York) - June 10, 2019 — The newly merged Travel Tripper and Pegasus is seeing significantly increased demand for its ADA Compliance Auditing and Monitoring Program. Travel Tripper, a hotel technology innovator known for its reservations and e-commerce platforms, added this feature to its suite of services earlier this year to assist hotel properties as they strive to comply with the Americans with Disabilities Act. Travel Tripper’s ADA Monitoring Program was designed exclusively for hotel...
5 Ways to Market to Your Guests With Instagram Stories
Nancy Huang | October 29, 2018
Instagram Stories is quickly becoming the go-to platform for savvy marketers. This Snapchat-like feature has seen tremendous growth since launching in 2016, with more than 400 million daily active users. Instagram Stories has a more raw and playful feel than traditional Instagram posts, allowing marketers to engage followers in a more natural way. While the stories used to disappear after 24 hours, Instagram now allows you to archive stories on your profile as highlights. That said, because stories only exist for 24 hours as a default, they're generally better at helping to build urgency around offers, thus triggering immediate response...
How to Entice Corporate and Bleisure Travelers to Book With Your Hotel
Rachel Hong | October 26, 2018
By Rachel Hong Bleisure travel has seen a huge increase in the past two years. According to Expedia's recent report titled Unpacking Bleisure Traveller Trends, there's been nearly a 40% rise in bleisure trips since 2016. On average, 60% of business travelers are adding leisure days to their trips, and most bleisure travelers say that they take a business trip at least every 2-3 months. For hotels, this trend reveals a major opportunity to capture additional revenue from this booming segment of the marketplace. In the following post, we'll dive into some of the key takeaways from the Expedia report, and discuss how hotels can attract thi...
How 5 Hotels Compete With OTAs by Showcasing Unique Local Experiences
Nancy Huang | October 25, 2018
By Nancy Huang Today's travelers are no longer content with merely visiting a destination and have the same experience as everyone else. They increasingly yearn for something unique and want to explore the places they visit through a local perspective. This emerging need represents a huge opportunity for hotels. By creating in-depth destination guides, or by hosting their own locally-led tours, hotels can make their properties more desirable to drive more direct bookings. The following post highlights five hotels that are promoting their destinations with engaging neighborhood guides and authentic local experiences. But before diving...
Beat the OTAs: Use Your Hotel Website to Tell a Unique Brand Story
Steffan Berelowitz | October 1, 2018
By Steffan Berelowitz Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers from browsing to booking in the minimum amount of steps. However, the transactional nature of this experience is far from inspiring. It also makes it hard for hotels to stand out and showcase their unique personality. Deals and limited offers therefore become the means of differentiation, which clearly isn't good for business. To stand out from the crowd and drive more direct bookings, it's important to think of yo...
How Artificial Intelligence Is Revolutionizing the Travel Industry
Natasha Prats | September 26, 2018
By Natasha Prats Artificial intelligence (AI) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion rates, and personalize the entire guest experience. Thanks to AI, reaching our destination is becoming easier too. This year, Google Flights started predicting delays and announcing them before the airlines. How far might things go? In the following article, we'll look at how travel brands are using the latest artificial intelligence to learn more about their customers, influence their d...
Consumers Want Amazon to Be a Travel Booking Site – What Can Hotels Learn?
Steffan Berelowitz | August 27, 2018
By Steffan Berelowitz Amazon dominates the world of e-commerce. Could it do the same in online travel bookings? Consumers would happily use the platform to book their travel plans if given the chance, according to a recent survey by flight travel intelligence company OAG. OAG surveyed 2,164 U.S. travelers to find out which platforms and methods they would be comfortable booking travel through. Amazon was the clear winner, with 44% of respondents saying they would consider using the e-commerce giant to book travel if it offered the service. This result is particularly impressive considering that the second most favored option was Faceboo...
Are Travelers Falling out of Love With Airbnb?
Nancy Huang | August 23, 2018
By Nancy Huang The sharing economy came with the promise of revolutionizing the way we purchase goods and services, creating a frictionless world where buyers are connected to sellers, thereby cutting out the middleman and bringing down costs to consumers. The promise came to fruition. Today, an innovative breed of startups are giving consumers more choice, control, and convenience than ever before — nowhere more so, than in the travel industry. Yet there are signs that sharing economy accommodations are losing appeal. Since launching a decade ago, Airbnb has become the undisputed poster child of an alternative form of travel. Its...
