trends report
Hilton Annual Trends Report Predicts 2025 to Be the ‘Year of the Travel Maximizer’
Hilton | September 30, 2024
MCLEAN, Va. – 2024 was the Year of the Great Recharge, where sleep retreats made headlines, mindful drinking rose in popularity and wellness-themed guest rooms took off. Today, as the post-pandemic leisure travel boom normalizes, travelers surveyed in Hilton’s annual Trends Report are looking to pair their desire to relax and recharge with high-impact adventures and experiences to maximize their time and financial investment. “Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their o...
The Provenance Chain: Uncovering the Connection Between Provenance and Sustainable Growth
IHG | January 22, 2018
2018 IHG Trends Report demonstrates the competitive advantage derived from a powerful and authentic provenance which resonates with consumers Provenance is the foundation for enduring brand success and has become more important than ever for organisations wanting to succeed in today's complex consumer environment. That is the finding of the 2018 Trends Report published today by IHG® (InterContinental Hotels Group) at the World Economic Forum in Davos. In the sixth edition of this annual report series, IHG reveals The Provenance Chain; five interconnected stages which provide a demonstrable link between provenance and sustainable gro...
