Rethinking the Gift Shop as a Part of a TRevPAR Strategy

Larry and Adam Mogelonsky | March 9, 2022

By Larry and Adam Mogelonsky The gift shop is for many hoteliers an afterthought. But a win is a win, and as travel recovery gets underway for a gangbusters summer of 2022 (our hope at least), it’s time for all hotels to consider operating under the model of optimizing revenue on a per guest basis (otherwise called TRevPAR) rather than simply trying to maximize occupancy. By doing so, you can drive a better topline and healthier margin without having to rely on those 100% occ summer weekends (which may not be possible due to labor shortages) or the full-fledged return of corporate guests to buoy midweek occ. Hence, there’s a strong ...